The male aesthetic treatments gaining in popularity
Year on year we’re seeing a rise in the number of men seeking cosmetic procedures, but 2019 looks set to be a record for male aesthetic treatments in the UK.
It’s an interesting time for the cosmetic industry, with a greater focus on quality treatments – in particular, skin rejuvenation treatments. These can include a variety of treatments, most notably injectables and microneedling.
Skin rejuvenation treatments have come on leaps and bounds in recent years, with a clear focus on overall skin health. This means not just treating ageing signs, like fine lines, but also the general skin health and appearance.
Why are we seeing a rise in male aesthetic treatments?
A common cause for male aesthetic treatments gaining popularity seems to be social media and TV. With more people online than ever using apps like Instagram – that focus on images – it’s easy to see why we’re more focused on appearance than ever.
Instagram as a platform relies on users uploading photos, especially selfies. This means we’re all seeing ourselves up close, leading both men and women to seek tweakments to improve their skin.
As well as this we also have a focus on TV shows such as Love Island, where being good looking is key to success. This may be by looking younger, having better skin or having a great body. For men, it’s been argued these popular shows (and its stars) are perhaps behind the rise in male aesthetic treatments.
What types of treatments are behind the trend?
Effective skin rejuvenation treatments are definitely behind the rise in men seeking cosmetic procedures, most notably to improve the skin on the face.
While injectables like dermal fillers are popular for augmenting areas of the face, it’s treatments like microneedling that are seeing a rise. Minimally invasive, skin rejuvenation pens like SkinPen are ideal for quick treatments and can help a range of concerns.
What can microneedling do for men?
When it comes to male aesthetic treatments, microneedling can make a marked difference to a patient’s skin. It’s suitable for men that wish to address skin concerns such as wrinkles, poor skin tone, acne scarring and melasma.
The benefit of patients choosing microneedling treatments, like those offered with SkinPen, is that they generate profit for a clinic with minimal chair time. The patient gets great results and the medical professional has a successful business.
What makes this device special?
SkinPen is an FDA cleared device that’s suitable for use on all Fitzpatrick skin types.
Are you considering adding microneedling devices to your clinic?
Do you need some support or advice on how to market SkinPen to your male client base?
BioActiveAesthetics would be delighted to help you. Contact the team to discuss your micro-needling needs. You can read more about SkinPen here, and don’t forget to check out the blogs available for more guidance.